Fitness, without the friction.
Built by people who train.
We started FitKey because signing up for a gym felt harder than the workout itself. Long contracts, hidden fees, and buildings that never quite matched the brochure. So we built a single pass — and a promise to make every studio worth walking into.
Make the next workout the easiest one.
We believe fitness should meet you where your day is — not the other way around. A morning yoga class near work. A boxing session across town on a Friday. A quiet swim on Sunday. One key, hundreds of studios, zero friction. Behind every unlock is a small team obsessed with the details: the seamless entry, the fair pricing, the studio that finally lives up to its photos.
Four values. Every product decision.
Members first
Every decision starts with a real member and a real workout. If it doesn't help them show up, it doesn't ship.
Radical trust
Transparent pricing, verified studios, honest reviews. No dark patterns, no surprise renewals.
Beautifully simple
Great software feels invisible. We obsess over the small moments — the tap, the swipe, the pass.
Move quickly, carefully
We ship weekly, listen faster, and treat quality as a feature — not an afterthought.
A short story, still being written.
The first pass
Two founders, four studios in Bengaluru, one shared belief — fitness should feel like a city, not a contract.
50 studios, one app
Expanded to Mumbai and Pune. Introduced the Elite Annual and launched instant QR entry.
A national network
200+ studios across 8 cities. First corporate wellness partners. NPS crosses 72.
Recovery & wellness
Spa, physio and nutrition partners join the pass. Launched member-only events and coaching.
Small team. Big obsessions.
Aarav Menon
Co-founder & CEO
Isha Kapoor
Co-founder & Design
Rohan Shetty
Head of Studios
Meera Nair
Head of Engineering